Meet the All-New Genesis GV90: The New Flagship of Genesis Luxury

The Genesis lineup is about to enter a new era.

Arriving in the United States in early 2027, the 2028 Genesis GV90 will become the largest and most technologically advanced SUV in the Genesis lineup. It is also the brand’s first full-size flagship SUV, bringing together an all-electric powertrain, three-row versatility, exceptional passenger comfort and a level of craftsmanship designed to establish an entirely new standard for Genesis.

For luxury SUV shoppers in Westchester County and the surrounding Hudson Valley, the GV90 is particularly significant. It gives Genesis a new flagship positioned above the GV80 and puts the brand squarely into one of the most competitive segments in the luxury SUV market.

But the GV90 isn’t simply a bigger Genesis.

It represents a different interpretation of what a luxury SUV can be.

The Genesis GV90: A New Flagship

Genesis describes the GV90 as the culmination of the brand’s capabilities, combining its latest design philosophy, technology and luxury features into one flagship vehicle.

The GV90 evolved from the Genesis Neolun Concept, which previewed the design direction and philosophy of the production SUV.

That influence is immediately apparent.

The GV90 features the distinctive two-line Genesis lighting signature, a clean and highly sculpted exterior and an interior designed more like a luxury lounge than a conventional SUV.

And while the GV90 is unmistakably a Genesis, it has been designed to create its own identity at the top of the lineup.

All-Electric Performance

The GV90 is exclusively electric.

At the heart of the vehicle is a large 123.5-kWh battery, paired with a dual-motor all-wheel-drive system. Genesis has also developed an exclusive electric-vehicle platform for its flagship SUV.

The GV90 incorporates:

• Dual electric motors
• All-wheel drive
• 123.5-kWh battery
• Dual electronic limited-slip differentials
• Multi-chamber air suspension
• Rapid charging capability
• Advanced thermal and power-management technology

Genesis has designed the GV90 not simply to be an electric version of a gasoline luxury SUV, but as a vehicle engineered around electric propulsion from the beginning.

That distinction matters.

Electric power allows Genesis to deliver immediate torque, exceptionally quiet operation and smooth acceleration while providing the packaging flexibility necessary to create a spacious three-row cabin.

A New Approach to Luxury

One of the defining characteristics of the GV90 is its focus on hospitality.

Genesis has increasingly differentiated itself by treating the passenger experience as importantly as the driving experience.

The GV90 takes that philosophy considerably further.

The flagship SUV will be offered with features such as:

• Front massage seats
• Second-row captain’s chairs
• Three-row seating
• Available first-row swiveling seats
• Four-zone climate control
• Nappa leather
• Premium wood and textile finishes
• Ambient lighting
• Bang & Olufsen 3D audio
• Panoramic glass roof
• 24.6-inch panoramic display
• Advanced connected technology

Genesis describes the cabin as a lounge-like sanctuary, with the goal of making time spent inside the vehicle feel less like transportation and more like a luxury experience.

The GV90 Neolun First Edition

Genesis is also introducing an especially exclusive GV90 Neolun First Edition.

This version takes inspiration directly from the Neolun concept and adds several distinctive features intended to create an even more premium passenger experience.

Among them are the Neolun Arch Gate doors, a private refreshment refrigerator and genuine wood floors incorporating radiant heating.

The result is an SUV that feels remarkably different from a conventional three-row vehicle.

The Neolun Arch Gate

Perhaps the most visually striking feature of the GV90 is its available Neolun Arch Gate.

Genesis has developed what it describes as the world’s first independently opening and closing hidden B-pillar coach door.

The design creates an unusually wide opening for entering and exiting the second row while maintaining the structural requirements of a modern SUV.

It also reinforces Genesis’ emphasis on hospitality.

Instead of simply opening a door, the GV90 is designed to create an entrance.

A Lounge on Wheels

The GV90’s interior philosophy goes well beyond leather and technology.

Available first-row swiveling seats allow the front occupants to turn toward the rear passengers when the vehicle is stationary, creating a more social environment inside the cabin.

Second-row captain’s chairs provide individual passenger comfort, while three-row versatility allows the GV90 to function as a genuine family SUV.

For Genesis, the idea is simple:

Every seat should feel like a first-class seat.

That philosophy could make the GV90 particularly appealing to buyers who regularly carry family members, clients or other passengers.

A 24.6-Inch Cinematic Display

Technology is another major part of the GV90 experience.

The SUV features a 24.6-inch panoramic display that combines the driver’s information and central infotainment functions into one expansive digital interface.

Genesis is also introducing a new infotainment platform called Pleos Connect, along with a pop-up OLED cinematic display.

The technology isn’t intended simply to provide larger screens.

Genesis has designed the system to integrate the vehicle’s displays, lighting, sound and climate settings into the overall passenger experience.

Five Personalized “Routines”

One particularly interesting GV90 feature is its collection of customizable Routines.

Genesis says the GV90 can coordinate elements such as displays, lighting, scent, sound and climate to create a particular environment.

For example, instead of individually adjusting multiple systems, the driver could activate a personalized setting designed for a particular type of trip.

It’s a small example of where Genesis believes luxury vehicles are headed: technology that works in the background rather than requiring constant interaction.

A New Level of Audio

The GV90 also offers an available Bang & Olufsen Premier 3D sound system.

The system is designed to provide an immersive audio experience throughout the cabin, complementing the GV90’s cinematic display and lounge-like interior.

For passengers in the second and third rows, this is particularly important.

In a flagship three-row SUV, luxury isn’t limited to the driver.

Advanced Suspension Technology

The GV90 is equipped with a multi-chamber air suspension designed to balance ride comfort and handling.

The system can also lower the vehicle to make entering and exiting easier.

That becomes especially useful with a large three-row SUV.

The GV90’s suspension technology is part of a larger effort to combine the smoothness expected from a flagship luxury vehicle with the responsiveness expected from a modern electric SUV.

Advanced Safety Technology

Genesis has also approached the GV90’s structure and safety technology differently.

The vehicle uses a new aluminum frame designed to increase body rigidity while reducing weight, along with an impact-absorbing structure intended to protect occupants during a collision.

The GV90 also introduces an industry-first roof airbag as part of a 12-airbag system.

Genesis says the roof airbag is designed to provide additional protection in certain collision situations.

This is another example of how Genesis is using the GV90 to introduce technology that goes beyond traditional luxury appointments.

Intelligent Electric-Vehicle Technology

The GV90’s electric architecture has been designed around more than simply battery capacity.

Genesis highlights its New Power Control System, rapid-charging capability and advanced electric powertrain technology.

The large battery and fast-charging capability are intended to minimize charging interruptions and make the GV90 practical for both everyday driving and longer trips.

For Westchester drivers, that means the GV90 can be particularly well suited to the daily combination of local driving, commuting and weekend travel throughout the Northeast.

What Makes the GV90 Different From the GV80?

The GV80 remains an important part of the Genesis lineup, but the GV90 moves into a different category.

The GV80 is a midsize luxury SUV.

The GV90 is Genesis’ full-size flagship SUV.

That means the GV90 is designed for customers who want:

• More interior space
• Three-row versatility
• More rear-seat luxury
• A larger overall presence
• All-electric performance
• Flagship-level technology
• The most advanced Genesis available

Rather than replacing the GV80, the GV90 gives Genesis customers another step upward.

Genesis Enters a New Luxury SUV Segment

The GV90 also changes Genesis’ competitive landscape.

The new flagship will appeal to shoppers considering vehicles such as the Cadillac Escalade IQ, Mercedes-Benz EQS SUV, BMW’s upcoming large electric SUVs and other high-end electric luxury SUVs.

But Genesis isn’t attempting to win solely by offering another large electric SUV.

Its strategy is different.

The GV90 combines:

Korean-inspired design

Advanced electric performance

Exceptional passenger comfort

Flagship craftsmanship

Advanced technology

Three-row practicality

That combination gives Genesis a distinctive position in the luxury market.

Genesis Luxury, Reimagined

The arrival of the GV90 represents an important moment for Genesis.

When the brand was introduced, Genesis established itself as a luxury alternative to traditional premium brands.

The GV90 takes that philosophy to its highest level yet.

It doesn’t attempt to copy the traditional luxury SUV formula.

Instead, Genesis has created something that reflects its own interpretation of luxury—quiet, sophisticated, highly technological and centered around the people inside the vehicle.

When Will the Genesis GV90 Arrive?

Genesis USA currently lists the 2028 GV90 as arriving in early 2027 in the United States.

As the arrival approaches, additional information regarding U.S. specifications, pricing, configurations and availability will become available.

At Genesis of White Plains, we will continue to provide updates as the GV90 gets closer to its arrival.

Frequently Asked Questions About the Genesis GV90

What is the Genesis GV90?

The GV90 is Genesis’ new flagship full-size electric SUV and the largest vehicle in the Genesis lineup. It offers three rows, all-electric performance and a range of advanced luxury and technology features.

Is the Genesis GV90 electric?

Yes. The GV90 is an all-electric SUV powered by a dual-motor electric powertrain and a 123.5-kWh battery.

How many people can the GV90 seat?

The GV90 is designed as a three-row SUV and will be offered with second-row captain’s chairs, depending on configuration.

When will the GV90 be available in the United States?

Genesis USA currently lists the GV90 as arriving early 2027 and identifies the U.S. vehicle as the 2028 Genesis GV90.

What is the GV90 battery size?

The GV90 uses a 123.5-kWh battery.

Does the GV90 have all-wheel drive?

Yes. The GV90 uses a dual-motor electric system with all-wheel drive.

What is the Genesis GV90 Neolun?

The GV90 Neolun is a premium expression of the GV90 inspired by the Genesis Neolun concept. The lineup includes the GV90 Neolun First Edition, which adds exclusive features including Neolun Arch Gate doors, a private refrigerator and heated wood flooring.

Will Genesis offer the GV90 in White Plains?

Genesis of White Plains will provide availability and ordering information as the GV90 approaches its U.S. launch. Contact our Genesis team for the latest information and updates.

The Next Chapter of Genesis Starts With the GV90

The GV90 is more than a new model.

It is the vehicle that establishes Genesis at the very top of its SUV lineup.

With an all-electric powertrain, three rows, advanced suspension technology, sophisticated digital interfaces, available swiveling seats, premium materials and an entirely new approach to passenger comfort, the GV90 demonstrates just how far Genesis has evolved.

For luxury SUV shoppers in Westchester County, the GV90 will be one of the most significant new vehicles to arrive in the market in 2027.

The future of Genesis luxury is coming to White Plains.